Friday, June 8, 2012

Maxwell Goes (RED) for his 2012 Summer Tour

Maxwell is coming to Philips Arena on July 27 & 28 with his special TWO NIGHT tour and he's gone (RED)!

Many people have seen the (RED) logo around, whether it’s on various products or commercials on tv, but do you really know what the iconic (RED) logo means? We decided to take a little deeper look into the organization behind the color so that you can know how Maxwell is helping millions of people who are affected by HIV/AIDS and how you can too!

Here’s a little background video:

So, (RED) wants to see an AIDS Free Generation by 2015. That’s great, but how can you help? The (RED) manifesto states that all you have to do is decide to buy (RED) products, and their partner organizations will donate some of their profits (up to 50%!) to fight AIDS. It’s that easy.

The money that (RED) collects goes straight to The Global Fund, an organization dedicated to eradicating AIDS, tuberculosis and malaria. All of the money that (RED) gives is spent directly on HIV/AIDS programs in Africa. Thanks to The Global Fund, 3.2 million people have received AIDS treatment! If you combine the AIDS, TB, and malaria programs supported by The Global Fund, a total of 7.7 million deaths have been averted. That’s pretty incredible!

What does this have to do with Maxwell?

Well, Maxwell is teaming up with (RED)ROWS to bring you a chance to see him live and UP CLOSE while also contributing to this great cause. All you have to do is go HERE for a chance to bid on tickets to his two shows at Philips Arena on July 27 & 28! But you better hurry, because auctions end on June 10!

Good luck & we’ll see you at Maxwell at Philips Arena on July 27 & 28!


If you’re interested in learning more about (RED) or The Global Fund, please go to or

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