September 24, 1999 is perhaps the most memorable day in Philips Arena history. Elton John, arguably the biggest name in music entertainment, drew a large crowd for the venue’s first concert. Elton John had been spending a lot of time in Atlanta in the late 1990s as he was working to produce Elaborate Lives: The Legend of Aida, his collaborative effort with Tim Rice that debuted at the Alliance Theatre. Howard Rose, longtime agent for Elton John, voiced the artist’s awe for the arena: “Elton John was thrilled to perform at the Grand Opening of Philips Arena. Elton loved the venue and his sound engineers applauded the acoustics; a great venue for everyone!”
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